Linkedin Profile Optimisation

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Transforming Professional Presence for Maximum Impact

Project Overview

Client: Dr. Kodjo Kondo, PhD
Profession: Agricultural Economist & MEL Expert
Objective: Professional Brand Enhancement, Optimizing LinkedIn presence for career growth

The Challenge

Dr. Kondo’s LinkedIn profile did not reflect his 25+ years of experience in agricultural economics and food systems transformation. His profile lacked:

  • A professional banner or branding

  • A keyword-optimized headline

  • A compelling About section

  • Visual indicators of credibility (organizations, achievements)

  • Cohesive branding to stand out in the competitive UK and international job market

Our Approach

We executed a complete LinkedIn Profile Makeover focusing on:

1. Visual Branding

  • Designed a custom LinkedIn banner with industry-specific visuals

  • Enhanced profile picture with professional circular frame and blue gradient background

  • Established a cohesive visual identity

2. Value Proposition Development

  • Crafted a clear and impactful headline with industry keywords

  • Highlighted 25+ years of expertise in food systems and agricultural development

  • Showcased professional achievements in a results-driven About section

3. Credibility Enhancement

  • Featured logos of trusted organizations (AGRA, CORAF, UNE, ICRISAT, IFDC)

  • Incorporated career milestones to boost professional authority

4. SEO & Keyword Optimization

  • Integrated relevant industry terms to improve discoverability

  • Aligned profile with LinkedIn’s search and recruiter filters

Final Results

  • 100% profile completion achieved

  • 25+ years of expertise clearly highlighted

  • 6 trusted organizations prominently showcased

  • Stronger personal brand and visibility within LinkedIn’s professional network

Transformation Impact

Dr. Kondo’s LinkedIn profile was transformed from a generic professional presence into a high-impact personal brand. The optimized profile now:

  • Creates a strong first impression

  • Establishes authority in agricultural economics and food systems transformation

  • Increases visibility to employers, collaborators, and industry peers

  • Positions him as a thought leader in his sector

Services Delivered

  • Profile Audit & Strategy

  • Visual Branding Design (Banner + Profile Image)

  • Headline & About Section Optimization

  • Keyword SEO Integration In Experience Section

  • Complete LinkedIn Profile Makeover

Project Details
Client:

Dr. Kodjo Kondo’s

Category:

Career Services

Date:

0025-02-08

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